Tencent plans Africa expansion for Joox music streaming service
“There are a lot of local labels and artists that are big in Africa, but the whole digitalisation journey is not even there,” Tencent’s Poshu Yeung told Bloomberg , before suggesting that expanding in Africa at this stage is more appealing than scrapping for market share in more mature (in a streaming sense) regions. “Rather than go fighting for the pie, it’s better to build a pie.” According to the interview, Nigeria may be one of the first ports of call for Joox as it expands.
