BIDTravel and Sabre power digital transformation across Africa

The agreement positions BIDTravel to tap into advancements in technology to accelerate through this low-demand period. Despite numerous lockdowns around the world, BIDTravel’s businesses has already been successfully migrated to Sabre in an entirely virtual program that was pioneered by both teams.

After an extensive selection process, we chose Sabre to help us drive the digital transformation of our business. This was due to the long-term relevance of its platform, effectiveness of its APIs and our confidence in Sabre’s vision for personalized travel. As the largest travel network in Southern Africa, we need technology that is scalable, while enabling us to deliver a service that is personalized, cost-effective and consistent through every touchpoint.

Lidia Folli, CEO at BIDTravel

BIDTravel’s agents will now leverage the industry-leading technology, data-driven insights and intuitive interface of Sabre Red 360 – the next-generation travel agency desktop – allowing them to further enhance the consultative service they offer travelers.

BIDTravel has extremely successful travel brands that we are eager to partner with. Our tried and tested partnership model for migration meant an on-time implementation, even during these turbulent times. We mobilized our global teams across five different time zones virtually to accelerate this “go-live”; having the right technology in place will now help BIDTravel’s agents rebuild consumer confidence to travel, while crafting differentiated experiences.

Salman Syed, Sabre’s vice president EMEA, Travel Solutions

Sabre, which has been steadily winning customers through this low demand period, recently announced the development of Sabre Travel AI ^TM. This industry-first technology will be infused with state-of-the-art artificial intelligence and machine learning capabilities to deliver highly relevant and personalized content that better meets the demands of today’s traveler.