MTN Rwanda Launches Music Streaming Service, ‘MusicTime!’

This pay-as-you-go music streaming platform allows customers to access a variety of local and international music content at zero data cost. MusicTime! works like pre-paid airtime and customers only pay for what they listen to, as an in-built time ticker counts down based on the minutes they have purchased. 

“The MusicTime! App, a first in Rwanda, is completely transparent and gives customers instant access to top trending music, both local and international, at no data cost.”

MTN’s Marketing Operations Senior Manager, Desire Ruhinguka

Users can download MusicTime! from the Google Play Store. The registration process requires customers to input their mobile number, the One Time Password (OTP) and a username to complete registration. The service is exclusive to MTN customers.

There are 2 plans available that users can choose from – 120 minutes valid for 7 days charged at Rwf 200 and 300 minutes valid for 7 days charged at Rwf 450. All new users receive 60 minutes free upon their MusicTime! App download. 

Once a paid user depletes all their minutes, they can purchase more minutes that are inclusive of data and keep listening to their favourite tracks.

“Music is a strong connector and plays a big part in connecting different cultures. We hope that MusicTime! will become an avenue for Rwandan musicians to stream their music to a global audience while still maintaining a strong local connection.”

MTN’s Marketing Operations Senior Manager, Desire Ruhinguka

MusicTime Rwanda is also available on the ayoba app as a channel. Users can subscribe to the channel and listen to music while they chat to their contacts with no interruption and at no data cost. 

MusicTime’s vision is to become the music streaming app of choice for the youth and early adopters. It has one of the largest music catalogues on the continent, offering more than 40 million songs.