MTN Nigeria Announces a Partnership with OTM

MTN Nigeria and Out There Media (OTM) have joined hands to launch telco-driven mobile advertising.

OTM with their network and technology is expected to drive the advertiser interaction and engagement forward with their 65 million subscribers. This particular number of subscribers is nearly two times the reach of Facebook in Nigeria.

“As a part of our Good Together ethos, we are always on the lookout for innovative ways for Nigerians to stay connected with the people and brands they love. We recognise how powerful reach can be—and with that reach, how important it is to have the right partner and technology that would allow us to deliver the best campaigns. When it comes to mobile advertising and data monetization, OTM’s technology and services provide the perfect solution to help us drive a digital revolution in the country.”

Srinivas Rao, Chief Digital Officer, MTN Nigeria

Through this partnership, MTN Nigeria is expected to bring interactive messaging, better media experiences for their users in their brand campaigns.