Prime Television Zambia Makes a Comeback to Mainstream TV

The Zambian Independent Broadcasting Authority (IBA) has come into agreement to reissue a broadcasting license to Prime Television Zambia. Their license initially was withdrawn in April 2020 because they allegedly refused to air COVID-19 messages free of charge.

During the time of the license withdrawal in 2020, Dora Siliya, the former minister of Information and Broadcasting Services had issued a directive that all the government organizations had to cease any business they were conducting with the station.

On 18th August, Prime Television Zambia uploaded a photo of the license application on its Facebook page making its return official.

“My administration will ensure that no media shuts down and telling the media what to cover. You will have editorial independence and enjoy self-regulation. I’m seeing the symbol of Prime Television here today. Welcome back.”

Hakainde Hichilema, President, United Party for National Development

“I wish to inform you that the board of IBA at its 20th special meeting held on August 7, 2021 did consider your application. Note that the Content Service Provider Licence is granted subject to the following terms and conditions-payment of licence fee for K20, 000 (US$1,044) annually valid for the duration of the licence (7 years). This offer is effective August 18, 2021.”

Josephine Mapoma, IBA Director General, Prime Television