Etisalat Announces Obaid Bokisha as its New Group COO

Etisalat Group has announced the appointment of its new Group Chief Operations Officer (GCOO) as part of its significant transformation and planning for the next phase of growth and expansion of the company.

Keeping in line with this vision and strategy, Obaid Bokisha will transition into the role of GCOO from his previous position of Group Chief Transformation Officer and acting Group Chief Procurement Officer, as he will continue to lead transformation, procurement and administration. Additionally, Obaid will now oversee business continuity and crisis management.

Obaid has had an illustrious career of 23 years at Etisalat, having joined in 1998 and growing across several roles from network planning and optimisation to introducing new technologies and enhancing mobile networks performance. He brings a wealth of experience to the position, including his previous role as Chief Business Continuity and Corporate Quality Officer at Etisalat.

He also currently serves as a member in multiple boards of directors, governance teams and steering committees.

Bokisha will be now instrumental in taking Etisalat Group to new heights and in helping the company achieve its organisational goals as it continues to expand and grow.