Ellies Electronics, a South African electronics company has announced that they are going to launch Nokia Smart TVs and other TV-related products in South Africa by the end of this year. Under this deal, Ellies will have the authority to distribute and market the Nokia products in South Africa and other African countries.
“The company would use its extensive distribution network in South Africa to bring Nokia’s wide range of products to these markets.”Shaun Prithivirajh, CEO, Ellies Electronics
The Nokia products are expected to be available to the customers by December 2021.
“This agreement is mutually viable for both parties. The Nokia brand is respected all over the world, and Ellies gets the benefit of adding this state-of-art product to our already extensive range of electronic products.”Shaun Prithivirajh, CEO, Ellies Electronics
StreamView, the company which made Nokia’s TVs and other related products will also get a foray into the South African Market following the distribution deal with Ellies.
“We endeavour to keep up with the latest cutting-edge technology with a focus on enhancing user experience, allowing us to provide durable products at competitive prices. The foundation of our growth is built on technology, quality, design and service.
We build products that carry the Nokia legacy, and we bring this legacy into new product categories.”Peter Schmalfuss, Managing Director, StreamView