Amdocs Launch MetaVU, a Metadata Management Platform

Amdocs, a leading provider of software and services to communications and media companies, have announced MetaVU, a Vubiquity platform that allows content providers and video distributors to better store, manage, augment, localize, and distribute metadata. 

According to research from Omdia, there is a critical need to classify and label video content metadata accurately. However, huge volumes, variety, and granularity can make manual metadata tagging costly, time-consuming, and inaccurate. In this regard, artificial intelligence (AI)-automated content tagging solutions are a game-changer.

Built on Amazon Web Services (AWS), MetaVU aggregates metadata into a single point of integration from both internal and external data sources. It ensures comprehensiveness, enabling marketing teams to create more targeted promotions and enable rich consumer experiences.

Vubiquity holds relationships with hundreds of content creators and distributors around the globe, touching over a billion consumers. This helps Vubiquity better understand the complexities of managing many consumer-facing platforms, better preparing it for customers’ unique metadata requirements.

“MetaVU unleashes the power of data by utilizing a rich set of metadata to augment the growing content libraries that today’s consumers demand. This offers a rich customer experience used to drive contextualized interactions and provide additional monetization opportunities for targeted audiences and advertising.”

Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs