Abu Dhabi Media has announced that they have appointed STARZPLAY to help with the handling of the advertising sales and commercial services for its media brands’ portfolio.
Signing this partnership with STARZPLAY Arabia will contribute significantly in enhancing Abu Dhabi Media’s commercial proposition. It will support our mission to further extend our reach to new commercial partners in line with our strategic priorities, while also being able to create new opportunities with our existing advertisers.
This agreement also signifies an important step as we look forward to enhancing our reach across the MENA region and beyond. It will impact our leadership position in the presentation and production of innovative content, direct interaction, and digital communication with the audience. We are confident that our continued commitment to providing compelling and engaging content across our platforms will present brands and advertisers with ideal opportunities to reach audiences across the region.Abdulraheem Alnuaimi, General Manager, Abu Dhabi Media
We have established a long-standing relationship with Abu Dhabi Media and this latest deal takes our partnership further. It is a testament to the trust and confidence that Abu Dhabi Media has in us, and we are confident of our success in this new endeavour. The deal further strengthens our market leadership, and we look forward to offering cutting edge solutions to our partners in conjunction with our shareholder eVision. The market is continuously evolving and as leaders in the industry we have always strived to innovate and evolve with the changing trends. The addition of advertising sales is a long-term strategic decision, and we look forward to exploring multiple opportunities in this space.Danny Bates, Chief Commercial Officer, and Co-founder, STARZPLAY