Jumia Kenya Welcomes Charles Ballard as its New CEO

Jumia has announced that they welcomed Charles Ballard as the new Chief Executive Officer of Jumia Kenya.

I am excited to continue driving the e-commerce narrative in rural Kenya where more than 70% of the population lives. Access to Modern Retail is a challenge in these areas, which is a great opportunity to grow our online marketplace. E-commerce can bring better prices, more choices, and convenience to the rural Kenyans.     

Charles Ballard, CEO, Jumia Kenya

Before being appointed CEO of Kenya, he served as Senior Vice President – Commercial, leading the development and transformation of GM categories across the group. He also worked in several leadership roles in Kenya including COO and Head of Performance & Planning.