Jorge Mendes Appointed as New CEO of Cell C, Aims to Drive Growth and Profitability
Cell C, a prominent telecommunications company in South Africa, has announced the appointment of Jorge Mendes as its new CEO, effective from July 1st. Mendes, previously the chief consumer officer at Vodacom, brings a wealth of experience and expertise to his new role. This move comes shortly after Cell C appointed industry veterans Godfrey Motsa and Maya Makanjee to its board. Mendes is expected to leverage his strategic leadership skills and proven track record to drive growth and profitability for the company. His appointment reflects Cell C’s commitment to providing honest, transparent, and affordable telecommunications solutions to consumers.
A Strategic Leader with a Proven Track Record:
Cell C expressed its confidence in Mendes, emphasizing his extensive experience and accomplishments within the telecommunications industry. As the former chief consumer officer at Vodacom, Mendes has played a crucial role in shaping and driving the company’s consumer-focused strategies. His reputation as a strategic leader has been earned through his ability to deliver sustainable growth and profitability.
Welcoming Mendes to Cell C:
Joe Mthimunye, Cell C’s chairman, expressed his enthusiasm about Mendes joining the team, acknowledging his deep understanding of the telco industry and his successful track record. Mthimunye believes that Mendes’ leadership and vision will propel Cell C to new heights of growth and profitability in the years to come. The appointment of Mendes is a strategic move that aligns with the company’s objective of becoming the preferred brand for South Africans seeking the best telecommunication experience.
Mendes’ Vision for Cell C:
In response to his appointment, Mendes outlined his vision for Cell C. He highlighted the importance of honesty, transparency, and worry-free solutions that are affordable for consumers. Mendes aims to position Cell C as the brand of choice for discerning South Africans, catering to their needs for flexibility and control. By focusing on providing a superior customer experience, Mendes intends to strengthen the company’s market position and drive sustainable growth.
