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Shure Showcases Cutting-Edge Audio Solutions at GITEX GLOBAL 2023 in Dubai

October 16, 2023
3 min read
Author: Aayushya Ranjan

Shure has announced its participation in GITEX GLOBAL, the world’s largest and most inclusive tech event held in Dubai, United Arab Emirates from 16 October through 20 October 2023. At the event, Shure will demonstrate its latest audio solutions for the professional audio industry and AV conferencing, including the new Microflex® Advance™ MXA902 Integrated Conferencing Ceiling Array and Loudspeaker.

Shure’s presence at GITEX GLOBAL 2023 reinforces the importance of high-quality audio technology for IT managers and AV decision-makers while strengthening connections with key customers, partners, and industry friends.

Shure understands that organizations around the world need scalable, user-friendly audio solutions to facilitate seamless collaboration as they continue to help remote and hybrid workforces ensure long-term success. To address these needs, Shure continues to innovate and enhance its conferencing technology to empower teams with clear, high-quality audio so that, no matter where the workforce is, they communicate efficiently and remain more engaged and productive than ever.

Shure has been a long-time participant of GITEX Global, providing audio solutions for companies throughout the Middle East and Africa for decades. Recently, the UM6P in Morocco turned to Shure to outfit their modular classrooms with Microflex Advanced Ceiling Array Microphones to provide pristine audio capture for remote learners and teachers, all before remote and hybrid environments were a daily occurrence. The high-quality audio solution enabled teachers to wander around the classroom and be as free as possible while still capturing students’ questions without picking up any ambient noise. The seamless integration of the ceiling array microphones led to an interactive learning experience for everyone involved.

World over, our customers require scalable audio solutions for meeting spaces and classrooms of all sizes and configurations. To meet their needs, we are continuously innovating to provide high-quality audio products suitable for these varying environments, including professional audio applications. We’re thrilled to showcase a range of these smart solutions at GITEX GLOBAL.

Angelika Oernfelt, Senior Sales Director at Shure, Middle East and Africa, Shure

For decades, expert engineers and sound techs have relied on Shure Wireless Systems for live broadcasts and in challenging RF environments. Most recently, teams relied on Axient Digital Wireless Systems for Eurovision, the coronation of King Charles III, and the GRAMMY Awards to deliver pristine audio for everyone tuning in to watch the live events.

Axient Digital was developed with input from top audio professionals, with every feature being stress-tested and every detail fine-tuned. Designed to maximize stability, quality, control, and scalability, Axient Digital is engineered for the moments that command the highest degree of attention.

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