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Innovation Beyond Connectivity: Ciena’s Vision for Africa’s Networking Landscape

November 28, 2023
2 min read
Author: Akim Benamara

Laurent Martinez, Director of Sales, EMEA Submarine, and Africa Region at Ciena

In a recent interview with TechAfrica News during AfricaCom, Laurent Martinez, Director of Sales, EMEA Submarine, and Africa Region at Ciena, provided insights into the company’s perspective on the African telecommunications and networking sector. Martinez acknowledged the diversity of the African market, expressing Ciena’s optimism regarding the current momentum and growth potential in the region, particularly in response to the increasing demand for connectivity. The discussion then shifted to Ciena’s strategic positioning in the era of 5G deployment in Africa.

Martinez outlined the company’s active role in advancing 5G technology on the continent, emphasizing its focus on routing and switching aggregation components, network slicing, and monetization. The conversation also touched on the rising significance of Generative AI in the tech industry, with Martinez elaborating on how Ciena leverages or plans to leverage this technology in its solutions, anticipating its impact on networking infrastructure in Africa. Sustainable practices were another key theme, as Martinez outlined Ciena’s initiatives to help customers build greener and more environmentally friendly networks, especially in regions prioritizing sustainability.

Africa remains a rapidly growing economy, presenting tremendous opportunities for Ciena. The increasing demand for capacity aligns with our strengths, especially in connectivity. With the growing number of cables entering the region, we are keenly watching the expansion of network infrastructure. Ciena is committed to supporting this growth and playing a pivotal role in enhancing connectivity across the continent.

Laurent Martinez, Director of Sales, EMEA Submarine, and Africa Region at Ciena

Looking towards the future, Martinez shared Ciena’s vision for the evolving landscape of networking in Africa, discussing emerging technologies and trends that the company believes will play a pivotal role in shaping the industry in the coming years, highlighting Ciena’s commitment to innovation and staying at the forefront of industry developments.

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