CIH Bank and Mastercard Launch Campaign Offering UEFA Champions League Experiences
CIH BANK has rolled out a new campaign in collaboration with Mastercard, the official sponsor of the UEFA Champions League, to reward the bank’s loyal Mastercard cardholders with priceless experiences and exciting football-themed prizes.
The campaign offered an array of exclusive priceless experiences to cardholders with five winners winning a trip to watch the UEFA Champions League final at Wembley Stadium in London. The travel packs were presented by Italian football legend Alessandro Del Piero during a special ceremony on the premises of CIH BANK.
In addition, one cardholder won a special prize – a unique watch party in their home in the presence of Del Piero. To maximize viewing pleasure, the winner also received a new state-of-the-art television and audio system. The campaign also included a quiz on the UEFA Champions League that provided participants with the opportunity to win a variety of prizes.
CIH BANK and Mastercard share a commitment to making people’s lives more rewarding. Our latest joint campaign aligns with our image as an avant-garde bank and is an integral part of our overall strategy focused on customer loyalty. Together, we are bringing our cardholders a host of specially curated benefits that match their interests and preferences.
Amal Mouhoub, Deputy General Manager in charge of Marketing and Communication, CIH Bank
At Mastercard, we are keen to connect people to their passions, and the passion for football is alive and kicking in many of us. As the sponsor of the UEFA Champions League, we are delighted to join forces with CIH BANK to bring our latest campaign to Morocco, a proud football nation and home to many outstanding players. Together, we have created priceless experiences that go beyond mere transactions, resonating with Moroccans’ love for the beautiful game.
Bassem Gharsalli, Vice President and Regional Director for Northwest Africa, Mastercard
Mastercard enjoys a long-standing collaboration with UEFA and has been the official sponsor of the UEFA Champions League for over 25 years.
