Acer Africa Partners with Redington to Expand SMB Distribution

Acer Africa has announced the appointment of Redington Middle East and Africa as a distribution partner for Acer’s SMB and Channel business. This strategic partnership is set to enhance Acer’s distribution network and provide a broader range of Acer products to the market.

We are excited to expand our commercial channel distribution to include the local Redington operation. Redington has been a global partner of Acer’s for many years, and incorporating the local operations in the partnership simply made sense. We know how they work, they know how we work. I am particularly excited to maximise their e-commerce engine for the channel partners. I am a firm believer in enhancing efficiencies and allowing the resellers to transact seamlessly with the distribution partners using technology.

Glenn Du Toit, Country Manager, Acer

The partnership underlines both companies’ mission to expand in South Africa region and help businesses accelerate their operations with an eye on teamwork, a customer-first approach and reliability.

Redington is excited to deepen our longstanding partnership with ACER by expanding into South Africa market. Our collaboration with ACER has been successful in other regions, and extending it to our local operations here is a natural progression. This move signifies our commitment to offering superior technology solutions and fostering innovation in new regions. With our extensive experience of working together, we are well-positioned to meet the needs of our channel partners and drive growth in South Africa market, reflecting our mutual commitment to innovation and excellence.

Mr. Jeetendra Berry, President, End Point Solutions Group

Redington will launch a range of Acer commercial computers in August 2024. This partnership is set to bring about a new era of growth and innovation for both Acer and Redington.