NTT DATA Drives Retail Innovation in MEA with Syntphony Full-Stack Solutions

NTT DATA in Middle East and Africa, a leading IT infrastructure and services company, is driving digital innovation and optimizing retail capabilities through comprehensive full-stack solutions with the launch of Syntphony.

The 2023 Global Retail Development Index research report has found that the Middle East and Africa (MEA) has emerged as global retailing’s next big “hot spot”. With projections that total disposable income in MEA nations will double by 2040, the region’s retailers can expect significant growth. To enable retailers to keep pace with growing consumer expectations and to enhance existing local customer engagement, NTT DATA in Middle East and Africa is tapping into NTT DATA’s global expertise to establish a center of expertise focusing wholly on the retail sector.

The retail practice is an example of the “GLOCAL” promise that came with the rebranding of Dimension Data to NTT DATA in April 2024, to offer clients a richer portfolio of services, global expertise and assets, enhanced by local knowledge and experience from doing business in the MEA region for over 40 years.

Access to NTT DATA’s full portfolio means that Syntphony, a composable platform that offers an ecosystem of solutions tailored for retail and other industries, can now be included in the local market offering, leveraging more than 24 years of success supporting the global retail sector. These solutions have helped retailers around the world accelerate their digital innovation initiatives, modernize their operations, and optimize their business processes everywhere.

As a trusted strategic partner to the retail sector, NTT DATA already brings together e-commerce, network, data center, infrastructure, database, connectivity solutions and embedded security with enterprise applications and advanced tech like conversational AI solutions for the retail industry. By adding Syntphony as a dedicated retail platform offering, we have a trusted and accelerated route to digital innovation that provides greater revenue impact, sales growth, increased profitability and cost reduction.

Tony Nugent, Retail Practice Manager, NTT DATA in Middle East and Africa