e& Announces Landmark Partnerships at GITEX 2024, Leading Digital Transformation Across Key Sectors
e&, a global technology and investment conglomerate, has made a series of significant announcements at GITEX 2024, showcasing its commitment to advancing technology-driven solutions and strategic partnerships across multiple sectors. These collaborations and innovations will shape the future of industries ranging from telecommunications and education to digital transformation, financial services, and industrial automation.
Strategic Partnership with ZTE Corporation on 5G and Sustainable Networks
At GITEX 2024, e& revealed a Memorandum of Understanding (MoU) with ZTE Corporation, marking a collaboration to develop energy-efficient and sustainable network solutions powered by 5G and 5G Advanced technology. This partnership aims to enhance the telecommunications landscape through innovative and eco-friendly solutions.
Bridging Academic and Industry Gaps with American University in Dubai
In an effort to bridge the gap between academic theory and industry practice, e& signed an MoU with the American University in Dubai. The partnership, formalized by Ali Al Mansoori, Group Chief People Officer of e&, and Kyle Long, President of the university, seeks to integrate practical industry insights into academic frameworks, enriching the educational experience and fostering a new generation of industry-ready graduates.
Empowering Emirati Youth with the Federal Youth Authority
A key focus of e&’s participation at GITEX 2024 was youth empowerment. e& signed an MoU with the Federal Youth Authority aimed at advancing the National Youth Agenda 2031. This collaboration is designed to equip Emirati youth with essential skills, leadership training, and development opportunities that align with the UAE’s vision for long-term growth and prosperity.
e& Egypt’s New Business Arm Launched at GITEX Global
e& celebrated the launch of its new business arm in Egypt, positioning itself to lead the digital transformation of businesses across all sectors. Powered by the latest 5G and advanced networking solutions, e& business Egypt aims to support companies in their journey towards a tech-centric future. At GITEX, e& business Egypt is showcasing its portfolio of groundbreaking solutions, underscoring its role in catalyzing digital transformation for organizations across the region.
Automotive IoT Connectivity with Vodafone and Mercedes-Benz
In collaboration with Vodafone Business IoT, e& announced a partnership to supply automotive IoT connectivity services to Mercedes-Benz AG in the UAE. Leveraging Vodafone’s Global SIM+ eSIM solution, the agreement ensures seamless in-vehicle connectivity and enhanced digital services for Mercedes-Benz customers, with the service expected to launch commercially in the first half of 2025.
Enhancing Customer Engagement with Visa
e& UAE unveiled its partnership with Visa to introduce Smiles Card-Linked Offers via the Visa Merchant Loyalty System. This initiative allows customers to earn Smiles points when using linked payment cards at partner merchants, while also enabling businesses to boost transactions by offering rewards to their customers.
AI-Powered Business Solutions with Microsoft
A strategic collaboration between e& and Microsoft was also announced, focused on delivering AI-powered solutions to businesses. This partnership aims to enhance productivity, drive innovation, and support sustainable growth for organizations across the UAE.
Robotic Process Automation Partnership with UiPath
e& further cemented its position as a leader in enterprise automation by signing a partnership with UiPath. Through this collaboration, e& becomes the first UiPath partner in the region to offer Robotic Process Automation (RPA) combined with AI as a managed service, enabling businesses to streamline their operations and enhance efficiency.
Pioneering 5G Technology at Emirates Nuclear Energy Corporation
e&’s innovative approach to 5G technology took a leap forward with its partnership with the Emirates Nuclear Energy Corporation. Together, the two entities will implement 5G solutions at the region’s nuclear power plant, opening up new avenues for technological advancements in the energy sector.
Innovative Solutions for SMBs with Abu Dhabi Commercial Bank
e& signed an MoU with Abu Dhabi Commercial Bank (ADCB) to deliver innovative digital services to small and medium-sized businesses (SMBs). This collaboration will focus on providing SMBs with access to exclusive offers, digital services, and a B2B online platform that facilitates networking and business growth.
Strategic Device-as-a-Service Partnership with FAB
In partnership with First Abu Dhabi Bank (FAB), e& announced the launch of its Device-as-a-Service (DaaS) project. This initiative provides businesses with a full lifecycle management solution for key hardware, ensuring seamless operations, efficiency, and enhanced business productivity.
Cutting-Edge Communication Solutions with Airbus
e& has partnered with Airbus to deliver advanced communication solutions to the enterprise market. This collaboration aims to revolutionize the way businesses communicate and manage their operations through cutting-edge technology.
Industrial Automation Partnership with Honeywell
At GITEX 2024, e& also signed a strategic partnership with Honeywell Industrial Automation. This collaboration will provide businesses in key industries across the UAE with access to advanced industrial devices and solutions, enhancing operational efficiency through e&’s flexible Device-as-a-Service model.
Accelerating Digital Transformation with HP
e& and HP have entered into a strategic partnership to offer HP’s cutting-edge devices and solutions, including laptops, desktops, printers, and managed services. This collaboration will accelerate digital transformation for businesses in the UAE by providing flexible, scalable, and cost-efficient technology solutions.
Through these landmark agreements and partnerships at GITEX 2024, e& is reinforcing its commitment to driving digital transformation, innovation, and sustainable growth across multiple sectors in the UAE and beyond. From education and youth empowerment to industry collaboration and digital services, e& continues to lead the way in delivering cutting-edge solutions that shape the future of businesses and communities alike.
