Ethio Telecom and Meta to Launch Flagship Program, Boosting Digital Inclusion in Ethiopia

Ethio Telecom’s CEO, Frehiwot Tamru, held a strategic discussion with Vikas Menon, Director of Business Development and Strategic Partnerships for the Middle East and Africa at Meta (formerly Facebook), along with senior Meta executives, focusing on improving the digital service experience for customers.

During the meeting, Meta announced its decision to launch its flagship program in Ethiopia in partnership with Ethio telecom, marking a significant step towards strengthening their collaboration. Both companies agreed to introduce initiatives that would increase data usage and enhance the digital experience for customers.

As part of this agreement, customers will have access to Meta-Facebook services for free for a limited time, even without balance, ensuring that users can maintain connectivity. Additionally, important information on health, education, and job opportunities will be made available at no cost, aiming to create an informed and empowered citizen.

During the meeting, Ethio Telecom’s CEO emphasized the importance of increasing digital inclusion in Ethiopia by leveraging both companies’ platforms, while also stressing the need to enhance digital literacy programs, supporting the local ecosystem through content creation and cultural preservation initiatives, cybersecurity measures, and customer data privacy.

Once implemented, this strategic collaboration will play a pivotal role in advancing accessibility and inclusiveness of digital services, improving digital literacy, and delivering an enhanced experience for our customers.