Arabsat at IBC 2024: Shaping Digital Transformation Through Satellite Technology Across Africa & Beyond
At IBC 2024, the Founder and Chief Editor of TechAfrica News, Akim Benamara, had the opportunity to engage Alhamedi Alanezi, CEO and President of Arabsat, in an insightful conversation, discussing the satellite giant’s latest advancements and strategic direction. During the interview, Alanezi emphasized Arabsat’s long-standing presence at IBC, noting that the company has participated in the event for over two decades. He discussed how the company is transforming its recent strategies into concrete products to serve customers across broadcast and data services. With the recent internal transformation at Arabsat, he also emphasized its strategic approach to rebranding from a purely Arab-focused company to a multinational, multicultural organization and promoting gender inclusivity in its operations.
He also shed light on the dynamic nature of the satellite industry, particularly the rise of Low Earth Orbit (LEO) satellites, and how Arabsat is navigating the challenges presented by innovations such as software-defined satellites, evolving its operations and expanding into multi-orbital systems like LEO, GEO, and MEO to stay ahead.
There’s been a tremendous shift in the space industry—particularly with LEO satellites, GEO, satellite design changes, and software-defined satellites. The delays in these areas have impacted many players, including us, and it places us in a situation where we must figure out how to execute our GEO strategy with new satellites, and how to penetrate the multi-orbital space. But despite these challenges, it’s rewarding. We’ve made progress, and Arabsat has brought diverse solutions to the table, transforming our operational challenges into opportunities. – Alhamedi Alanezi, CEO and President, Arabsat
He described how these shifts have prompted Arabsat to adjust its strategic outlook, particularly in regions such as Africa, the Middle East, and Europe, where the company has deep expertise. He stressed the importance of balancing innovation with calculated investments to remain competitive while ensuring that services remain affordable and tailored to regional needs.
Reflecting on Arabsat’s recent rebranding, which aimed to reshape the company’s identity into a more diverse and inclusive organization. He proudly highlighted the role of women in leadership within Arabsat, particularly in markets like Saudi Arabia, aligning the company’s mission with the wider digital transformation goals of Vision 2030. He explained that Arabsat’s commitment to diversity has brought in fresh perspectives and innovative ideas, helping the company stay agile in a rapidly changing industry.
Alanezi also delved into Arabsat’s efforts to drive digital transformation in Africa, citing partnerships with countries like Mauritania to enhance their digital infrastructure. He described Arabsat’s vision as a blueprint for empowering nations through technology, using their experience in Saudi Arabia as a model for success. He emphasized that the company’s goal is not just about providing technology but about empowering people and improving lives, particularly in underserved regions.
Arabsat’s innovative strategies and its role as a key player in driving digital connectivity across regions demonstrates the company’s commitment to shaping the future of the satellite industry.
