SABC+ Surpasses 500k Users in Just Over 3 Months Following Major Platform Revamp

The South African Broadcasting Corporation (SABC) shared, that following the revamp of SABC+ on 3 July 2024, the streaming platform has today registered over 500k users.

This milestone which was achieved in just 3 months and 15 days, is a reflection that the changes on the enhanced SABC+ streaming platform, which is now compatible and downloadable on Apple TV (TVOS), Apple CarPlay and Google TV/Android Box and includes catch-up services content, Video on Demand (VOD) and live streaming of all 19 SABC radio stations, are meeting audience needs.

In addition, concerted marketing and communication efforts behind the SABC+ brand, as well as live events, such as the 2024 Paris Olympic Games, the AFCON 2023/2024 tournament, the Miss South Africa pageant and programmes like S3’s B’Dazzled, starring media personality Bonang Matheba, have driven registration uptake on the platform.

We are very pleased with the direction SABC+ is taking, as well as the phenomenal growth in just 3 months. We are steadily growing the platform and we are committed to bringing more compelling content to our streaming audience. We are also keen to create meaningful partnerships with our direct clients and trade partners, as SABC+ is showing itself to be a solid platform in our broadcasting landscape.

Themba Gwejela, Group Executive for Corporate Affairs and Marketing, SABC