Today's Bulletin: December 10, 2024

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Africacom
AfricaCom 2024
AI
Apps
Apps
Banking
Broadcast
CABSAT
Cabsat
Cloud
Column
Content
Corona
DTT
eCommerce
Editorial
Education
Entertainment
Events
Fintech
Fixed
Gitex
Gitex Africa
Healthcare
IBC
Industry Voices
Infrastructure
IoT
MNVO Nation Africa
Mobile
Mobile Payments
Music
MWC Barcelona
MWC Kigali
News
Opinion Piece
Q&A
Satellite
Security
Software
Startups
Streaming
Technology
TechTalks
TechTalkThursday
Telecoms
Utilities
Video Interview
Follow us

e& Launches ‘Go for More’ Brand Positioning to Drive Global Ambition

November 5, 2024
2 min read
Author: Aayushya Ranjan

e&, a leading global technology group, has unveiled its latest brand positioning, “Go for More,” inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions. This marks a milestone in e&’s journey to becoming a global technology powerhouse, highlighting its bold commitment to empowering people and businesses with a full suite of digital experiences, platforms, and tools designed to enrich everyday life and inspire ambition.

We want everyone to know what we stand for. We’re a brand that champions the quest for more. Our new brand positioning is both our promise to and our overture for everyone to ‘Go for More’—our customers, shareholders, and ourselves. At our core, we believe everyone deserves a future full of possibilities— that’s what spurs our passion and commitment to deliver value, quality, and empowerment through every interaction.

Hatem Dowidar, Group CEO, e&

Connecting with global audiences across different cultures and interests is a line-up of internationally acclaimed personalities, including Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil and Ismail Mattar. This culturally rich lineup represents the universality of e&’s message and brand reach across borders. Each celebrity resonates with a specific campaign segment and distinct audience demographics, creating natural virality across diverse cultures.

Follow us on LinkedIn

Newsletter signup

Sign up for our weekly newsletter and get the latest industry insights right in your inbox!

Please wait...

Thank you for sign up!