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Mastercard and Jeel Partner to Revolutionize Saudi Arabia’s Fintech Landscape

December 16, 2024
2 min read
Author: Aayushya Ranjan

Mastercard and Jeel collaborate to deliver innovative, AI-driven digital solutions for Saudi Arabia’s NBFI market.

Mastercard and Jeel — a subsidiary of Riyad Bank — are joining forces to enable digital and cutting-edge solutions such as AI to drive innovation in Saudi Arabia.

Introducing the novel offering to the Kingdom will allow the two entities to work together to serve all non-banking financial institutions (NBFI) market segments. This will provide seamless access to new digital use cases, such as Mastercard Card-as-a-Service (CaaS) and Bank-as-a-Fintech (BaaF) propositions to Saudi Arabia.

We are very pleased to be working closely with Mastercard to empower new market segments and demographics with access to Mastercard’s diverse range of innovative offerings and benefits. We aim to offer these propositions in several pricing schemes such as pay-as-you-grow subscription, making them as easily accessible as possible — in weeks as opposed to months. Ultimately, we believe this agreement will help support Jeel’s technological advancements in delivering cutting-edge solutions that shape the demand of technology in Saudi Arabia.

– George Harrak, CEO, Jeel

We are very much driven by our determination to advance innovative infrastructure and develop ecosystems that boost the Kingdom’s prospects and transform its digital economy. As part of this mission, we strive to pioneer market-ready services and responsive platforms that cater to consumers’ needs. Our collaboration with Jeel will further enable us to curate an advanced suite of novel solutions that advance the wider ecosystem in Saudi Arabia and beyond.

– Gaurang Shah, Executive Vice President, Product and Engineering, EEMEA, Mastercard

This collaboration will bring unprecedented benefits to a wide range of stakeholders. It empowers non-banking financial institutions to bring innovative products to the market swiftly and efficiently with greater ease and peace of mind. Fintech companies can expect faster time to market by solving obstacles of BIN sponsorship and Mastercard digital first issuing assets access. As a result, consumers will also be empowered with greater choice, including a wider range of bundled digital financial products.

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