Salam & Genesys Partner to Revolutionize Customer Experience in Saudi Telecom

Etihad Salam Telecom Company, a leading provider of telecommunications services in Saudi Arabia, and Genesys with the globally recognized call center solutions provider, announced a strategic partnership formalized at LEAP 2025. The partnership aims to address critical market needs and elevate customer experience through innovative solutions.

Etihad Salam Telecom Company is excited to embark on this journey with Genesys, a partnership that we believe will redefine customer interactions and satisfaction in the telecom industry. Together, we aim to provide a seamless and people-centered mobile experience, incorporating AI, automation, and cloud-based technologies to transform the way businesses connect with their customers.

– Abdullah Mohammed Khorami, Chief Business Officer, Salam

Salam’s SIP Trunk service, known for its cost-effectiveness and scalability, combined with Genesys’s expertise in customer experience and its recent successful launch of its platform on Oracle Cloud Infrastructure (OCI) locally, will address consumers need for stable and reliable telecommunications infrastructure.

 Genesys is excited to partner with Salam, a company that truly understands the importance of connecting technology with human needs.

– Evren Aker,Director of partner sales – META, Genesys

Business partners of Salam can look forward to an advanced system that not only caters to their current needs but anticipates future demands, ensuring a scalable, efficient, and user-friendly customer service environment. This partnership marks a significant milestone in providing solutions that are not only technologically advanced but also foster human-centric connections, ensuring customer satisfaction and loyalty.