Today's Bulletin: February 26, 2025

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Ericsson Reshapes Leadership and Market Strategy for a Stronger Future

February 25, 2025
4 min read
Author: Aayushya Ranjan

Ericsson restructures global operations, appoints new business heads, and consolidates market areas to enhance efficiency and strengthen customer focus.

Ericsson has announced changes to its Executive Team and to its global operating structure. Ericsson has decided to consolidate its regional structure, organizing the market areas in a more efficient way.

Ericsson today also announces that Per Narvinger, who has headed Cloud Software and Services since 2022, has been appointed Executive Vice President and to head up Ericsson’s Business Area Networks. Per Narvinger has been with Ericsson since 1997 in a range of global roles, joining the Executive Team in 2022.

Jenny Lindqvist, who currently runs Ericsson’s Europe and Latin America business, will replace Per Narvinger as Head of Cloud Software and Services. Jenny Lindqvist has held a variety of leadership positions at Ericsson, joining Ericsson in 2010 and the Executive Team in 2023.

I’m pleased to appoint Per and Jenny to head up our Networks and Cloud Software and Services businesses. They are strong leaders in Ericsson, each having made an impact on the organization since joining my Executive Team.

Per has led a turnaround of Cloud Software and Services and his extensive experience from different parts of Ericsson, coupled with his deep technological understanding and proven leadership skills will ensure that Networks continues to benefit from our product leadership position, with the best high performing and programmable networks in the industry.

Jenny has a deep understanding of our industry and is a strong leader with a proven capacity of leveraging our technology leadership to enable customer value and build strong customer partnerships. She has performed very strongly during her tenure at Market Area Europe & Latin America and I’m very pleased that she will head Cloud Software and Services going forward.

– Börje Ekholm, President and CEO, Ericsson

In Ericsson’s new operating structure, two new market areas are created.

We are constantly looking for ways to improve customer experience and efficiencies. By combining three Market Areas into two, we see opportunities for efficiencies while maintaining the customer focus.

– Börje Ekholm, President and CEO, Ericsson

The three impacted Market Areas are Market Area Europe & Latin America, Market Area North America, and Market Area Middle East & Africa. The two new Market Areas will be Market Area Americas headed by Yossi Cohen and Market Area Europe, Middle East & Africa headed by Patrick Johansson.

Ericsson is today also announcing that Fredrik Jejdling, Ericsson’s long-serving head of Networks, will step down from his role on March 15, 2025, remaining as an executive advisor to the business until June 30, 2025. Fredrik Jejdling has been with Ericsson since 2006 and has been a member of the Company’s Executive Team since 2017.

Fredrik has been a valued member of the Executive Team for almost 8 years and has led the success of our Networks business and thereby contributed to the turn-around of Ericsson in 2017. He has contributed to Ericsson’s position with the industry’s leading programmable networks that allow for differentiated connectivity, which will open up new use-cases and increased network monetization and ultimately allow our customers to increase their investments in network infrastructure. We have now mutually agreed and come to the conclusion that this is a good time for a change in the Executive Team. As a result, Fredrik will leave Ericsson to take on new challenges. We thank Fredrik for all his good work for Ericsson, and we wish him all the best in his future endeavors.

– Börje Ekholm, President and CEO, Ericsson

It has been a true privilege to work at Ericsson for almost two decades and as Head of Business Area Networks since 2017. Our technology leadership enables us to drive the momentum around programmable networks for differentiated connectivity where customers increasingly recognize the benefits of making mobile networks accessible through APIs. As we have laid the foundation for the future success of Networks, where we will focus on key software deliveries and on staying a champion in markets like the US, India and Japan, I feel that this is a good time to move on to new opportunities.

– Fredrik Jejdling, Executive Vice President & Head of Business Area Networks, Ericsson

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