e& and Samsung Gulf Partner to Enhance AI-Driven Connectivity
e& and Samsung Gulf partner to enhance AI-driven connectivity, expand eSIM features, integrate Smart TVs, and boost digital services like Smiles and GoLearning.
e& and Samsung Gulf have signed an MoU at MWC Barcelona to advance AI-driven connectivity and expand digital services. In the presence of e& CEO Masood M. Sharif Mahmood, the agreement was signed by e& CCO Khaled ElKhouly and Samsung Gulf President DooHee Lee.
The partnership focuses on enhancing eSIM capabilities, integrating Samsung Smart TV with eLife TV, and expanding services like Smiles, GoLearning, and Samsung Care+.
