Empowering Tourism: Maharat E-Learning Hub Launches in Egypt

SPARK, in partnership with EYouth and with support from Google.org, has launched the Maharat for Tourism E-Learning Hub in Egypt –  a pioneering platform designed to equip 25,000 individuals across the MENA region with essential skills for the tourism industry.

The launch event, held at the Triumph Plaza Hotel in Cairo, welcomed over 100 stakeholders, including representatives from  Egypt’s Ministry of Tourism, industry leaders, and digital learning experts. The initiative aligns with Egypt’s national priorities to enhance workforce competitiveness and drive tourism sector growth.

With the tourism sector rapidly evolving,  Maharat for Tourism offers free, high-quality training tailored for both aspiring and experienced professionals. The platform provides interactive courses on digital skills, business management, and customer service, ensuring users stay competitive in a dynamic job market.

By bridging the skills gap and building a digitally empowered workforce, this initiative directly contributes to Egypt’s economic resilience and job creation in one of its most vital industries.

A Strategic Partnership with the Ministry of Tourism

Egypt’s Ministry of Tourism is an active supporter of the platform, recognising its role in modernising workforce training and driving long-term industry sustainability.

We are proud to launch the Maharat for Tourism E-Learning Hub, which will provide thousands of individuals with the opportunity to develop essential skills for success in the tourism sector. The support from Egypt’s Ministry of Tourism further emphasises the industry-wide commitment to fostering talent and innovation.

– Dina Almasaeid, Regional Programme Director, SPARK