Safaricom M-PESA Unlocks Innovation at Jimma University with Open API Launch

Safaricom M-PESA Mobile Financial Services CEO, Elsa Muzzolini, alongside her team, visited Jimma University’s Innovation Incubation Center, marking a significant step in fostering Ethiopia’s growing developer ecosystem. The visit featured the official opening of the M-PESA Open API, aimed at enhancing fintech innovation and digital solutions.

Recognizing key challenges such as server payment barriers and the need for seamless integrations with the Google Play Store and App Store, Safaricom M-PESA reaffirmed its commitment to enabling, supporting, and co-creating solutions that empower developers and drive digital transformation in Ethiopia.

By opening up the M-PESA open API, we’re not just providing payment integration—we’re building a thriving fintech ecosystem where developers and startups can scale with ease. We also visited local merchants and distributor shops to better understand how digital payments can drive inclusion and business growth.

– Excerpt from Safaricom Ethiopia’s Announcement