Bridging Technology & Content: Rapido and Perception TV’s Unique Streaming Model at MWC25

A Natural Fit: Rapido and Perception TVCDN

Discussing the partnership, Pigo described it as an exciting opportunity that came together organically. “We met with Microfounders and the leadership team at Perception TVCDN and went bouncing off ideas and plans,” he shared. “We found there was room for this new, fantastic next-generation app. Hopefully, we are about to launch soon in the market called Rapido.” 

According to Pigo, Perception TVCDN brings a “fantastic tech stack” that is a “hidden gem” in the industry. “You don’t find [this level of technology] in the market at this company size,” he noted. “We strongly thought with Microfounders that was the right thing to do. So, the next step was natural and obvious.” As a result, he confirmed, “We are proud of Rapido to be powered by Perception.”  

Driving Growth Through Strategic Acceleration 

The partnership is designed to be mutually beneficial, with Perception TVCDN providing robust B2B technology while Rapido leverages its capabilities to enhance user experiences. “Perception was historically a company focused on the B2B side of things. They still are,” Pigo explained. “They have a strong proposition in terms of platform-as-a-service offerings and other very high-value propositions.”  

For Rapido, this collaboration offers a significant strategic advantage.  

“Streaming is a massive opportunity, but it’s also a highly competitive space with many well-established, reputable players. Our challenge was to carve out our own niche—to find our edge. And I believe we’ve done just that. We’re positioning Rapido as a next-generation app, starting with live TV channels and video-on-demand, but with a unique approach that sets us apart. And this is just the beginning—there’s even more exciting things to come.”  

– Fabio Pigo, CEO and Co-founder of Rapido 

Optimizing for Emerging Markets 

When discussing market expansion, Pigo emphasized Rapido’s adaptability to low-bandwidth environments, particularly in mobile-first regions like Africa. On the business model, Rapido is initially launching as a free ad-supported streaming platform before introducing subscriptions. “From a user standpoint, it’s completely free to access, and it’s backed by ads,” Pigo said. “Later in the future, we’re going to offer subscriptions as well.” 

However, Rapido’s long-term vision goes beyond streaming. The idea is to provide a single point of entry for the next generation of entertainment.” 

The Role of Local Content 

Local content is a major factor in market penetration, especially in Africa. Pigo acknowledged that adapting to regional preferences is key. Rapido plans to blend international and local content to cater to different audiences. “There will be some English channels broadcast on the app, as well as specific country-level offerings,” Pigo said. “We hope to attract the new generations who are comfortable with international languages, while also offering very specific local content.” 

With an ambitious roadmap, Rapido is aiming to redefine the streaming experience with its partnership-driven strategy and next-generation technology.