Tunisia’s Telecom Sector Sees Strong Data-Driven Growth
These trends highlight a digital tipping point for Tunisia’s telecom sector, where data—not voice—is the future.
New data from Tunisia’s Instance Nationale des Télécommunications reveals a clear shift toward data-driven services, with mobile internet usage and subscriptions rising sharply in recent quarters. As 4G penetration deepens and users increasingly rely on OTT platforms, traditional voice services have plateaued, signaling a major behavioral shift in consumer preferences.
Fixed internet continues to grow steadily, but mobile broadband dominates as the primary access point. The charts also indicate evolving market dynamics, with subtle shifts in operator market share and a steady rise in active SIM cards, possibly linked to multi-device use and IoT growth.
These trends highlight a digital tipping point for Tunisia’s telecom sector, where data—not voice—is the future. Operators and regulators must now pivot quickly to support this evolution and unlock new digital opportunities across the economy.
