Airtel Kenya Launches AI-Powered Spam Alert Service to Combat SMS Fraud

Airtel Kenya has announced the launch of our AI-powered Spam Alert Service. This unprecedented service, will offer Airtel smartphone and feature phone customers real-time alerts for suspected spam SMS messages, requires no additional application downloads and is automatically activated for all Airtel customers.

Without reading specific SMS messages, the AI analyses in real time over 250 parameters, including the sender’s usage patterns such as SMS frequency and geographical spread of targets. Staying true to our brand promise of being an innovative, customer centric company, we are leveraging the latest technology such as AI to enhance our customer experience.

With Kenya’s mobile phone penetration on the increase, spam messages have become a widespread issue, targeting an expanding demography of unsuspecting individuals and potentially scamming them.

Present at the launch was the CS, Ministry of ICT & the Digital Economy Hon. William Kabogo, Communications Authority Director General, David Mugonyi and our MD, Ashish Malhotra.