GITEX Africa 2025: Digital Virgo’s Blueprint for Morocco’s Digital Inclusion and Growth

Digital Virgo: A Strategic Partner Shaping Morocco’s Digital Transformation 

Terhzaz begins by explaining Digital Virgo’s pivotal role in Morocco’s digital evolution.  “We act and co-build with the stakeholders of Morocco on a broader ecosystem and digital objective,” she explained, emphasizing their alignment with national priorities such as financial inclusion and expanding access to digital content. This collaborative approach positions Digital Virgo as a key enabler in Morocco’s digital future. 

“At Digital Virgo, we are more than just a service provider. We are a key and strategic partner in Morocco’s digital transformation and transition. This means we act and co-build with the stakeholders of Morocco on a broader ecosystem and digital objectives, which include financial inclusion and accessibility to content.”  

– Mounia Terhzaz, Regional CEO for Africa, Digital Virgo

Merging Technology with Local Market Expertise to Foster Financial Inclusion 

A defining strength of Digital Virgo lies in its ability to blend advanced technical capabilities with a deep understanding of Morocco’s unique market landscape. This synergy enables the company to deliver tailored solutions in mobile monetization and payments that truly resonate with local users. Central to their impact are alternative payment methods like direct carrier billing (DCB) and mobile money, which are vital in a country where nearly half the population remains unbanked. “It’s important to give the means to the user and to the content providers to access millions of users by their mobile phone,” Terhzaz highlighted, underscoring how these innovations are driving financial inclusion. 

Empowering Local Content Creators Through Partnerships and Digital Marketing 

Beyond payments, Digital Virgo plays a crucial role in supporting local content providers across sectors such as music, eSports, and beauty. By facilitating partnerships with telecom operators and leveraging sophisticated digital marketing strategies, the company helps creators monetize their work and expand their reach across Africa’s diverse markets.  

Terhzaz described Digital Virgo as a “facilitator of a go-to-market” strategy that combines technology with visibility and user engagement—essential support for local providers striving to scale and sustain their offerings. 

Agility and Local Insight: Keys to Navigating Morocco’s Digital Landscape 

She stressed that agility and a profound understanding of local user behavior are essential in Morocco’s fast evolving yet traditionally rooted digital ecosystem. Digital Virgo’s presence across multiple African countries equips them with invaluable insights into varied market expectations. “Being local in Morocco or in other territories where we are present in Africa is key,” she said, highlighting how this localized knowledge enables the company to adapt and innovate effectively. 

Optimism Amid Challenges: The Future of Digital Payments in Morocco 

While Morocco’s payment culture remains conservative, Digital Virgo is focused on building trust and encouraging wider adoption of new billing methods. Terhzaz acknowledged these challenges but expressed strong optimism about the future: “We see the real explosion of this kind of payments,” she noted, pointing to the growing uptake of DCB and mobile payment services.  

Through its integrated approach—melding technology, market expertise, and strategic partnerships—Digital Virgo is positioning itself as a vital catalyst for Morocco’s digital economy, bridging gaps in financial access and content monetization while supporting the country’s broader digital goals.