Jumia Q1 2025: Revenue Falls 26%, Orders Surge 21% Amid Strategic Focus
Jumia’s Q1 2025 revenue dropped 26%, but orders rose 21%, driven by consumer growth. Losses increased due to Egypt’s decline.
Jumia Technologies AG announced today its financial results for the first quarter ended March 31, 2025.
Financial highlights for the first quarter 2025
- Revenue of $36.3 million, down 26% year-over-year, or down 18% in constant currency.
- GMV of $161.7 million, down 11% year-over-year, or down 2% in constant currency.
- Operating loss of $18.7 million in the first quarter of 2025 compared to $8.3 million in the first quarter of 2024.
- Adjusted EBITDA loss of $15.7 million in the first quarter of 2025 compared to $4.3 million in the first quarter of 2024.
- Improving Loss before Income tax of $16.5 million in the first quarter of 2025, down 58% year-over-year, or down 25% in constant currency.
- Liquidity position of $110.7 million, a decrease of $23.2 million in the first quarter of 2025, compared to a decrease of $19.1 million in the first quarter of 2024.
- Net cash flows used in operating activities of $21.2 million compared to net cash flows from operating activities of $4.5 million in the first quarter of 2024.
- Lower Revenue and higher Operating loss, largely due to reduced corporate sales in Egypt, more than offset by lower net finance costs.
Business highlights for the first quarter 2025
All reported KPIs are for physical goods and exclude results from South Africa and Tunisia, which were exited in late 2024.
- Orders grew 21% year-over-year, the highest growth rate in the past two years.
- Quarterly Active Customers ordering physical goods grew by 15% year-over-year.
- Excluding corporate sales, GMV in reported currency grew 10% year-over-year, reflecting the underlying strength of our consumer-focused platform.
- GMV declined 8% year-over-year, primarily driven by a sharp drop in corporate sales in Egypt and the continued impact of currency devaluations. Please note that corporate sales are inherently more volatile than revenue from consumer business, particularly given the macro-economic environment in Egypt.
- Nigeria confirmed its strong turnaround, with Orders up 22% and GMV up 20% year-over-year.
- March trends, showed strong acceleration, with GMV up 16% year-over-year and Orders up 21%, demonstrating renewed momentum.
- Gross items sold from international sellers grew 61% year-over-year in the first quarter 2025, supporting a broader assortment and improved pricing power across our markets.
- Operational efficiency gains, with Fulfillment expense per Order (including South Africa and Tunisia), decreasing 14% year-over-year
Company Commentary
“Driven by strong underlying growth in our core consumer business (March physical goods GMV increased 16% year-over-year, adjusted for perimeter effects) and decisive actions to improve efficiency, we are updating our financial outlook:
- Raised Full-Year 2025 Guidance: Loss before income tax now expected to be $50–55 million.
- 2026 Projection: Loss before income tax anticipated at $25–$30 million.
- Profitability Timeline: We believe to be on track for the fourth quarter of 2026, targeting full-year profitability on a Loss before income tax basis in 2027.
These updates reflect positive momentum and our commitment to achieving profitability.
– Francis Dufay, CEO, Jumia
