SABC Plus Reaches 1 Million Users Since Relaunch, Live Sports Lead Growth
SABC Plus surpasses 1 million users since July 2024 relaunch, driven by live sports and the successful #SwitchToStream campaign.
The South African Broadcasting Corporation (SABC) has announced that SABC Plus, its Over-The-Top (OTT) streaming platform, has reached an impressive 1 million registered users since its relaunch in July 2024. This significant milestone highlights the success of SABC’s digital migration strategy and the growing demand for accessible, high-quality local content.
The surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game. Additionally, the recent #SwitchToStream campaign has further accelerated the platform’s growth by educating audiences on the convenience and accessibility of SABC Plus across multiple devices.
We are thrilled to see how quickly South Africans are embracing SABC Plus as a digital destination for the content they love. The response to live sports, lifestyle entertainment, and special events like the METRO FM Music Awards has been phenomenal, reaffirming our commitment to delivering compelling, relevant content anytime, anywhere.
– Mr. Khanyisa Melwa, Digital Marketing Manager, SABC
SABC Plus offers audiences access to the SABC’s 19 radio stations, SABC 1, SABC 2, S3, the 24-hour news channel, and the SABC Sport channel – all in one seamless digital platform.
