Omdia: MENA Online Video Market Poised for Explosive Growth
MENA's streaming market to reach $1.5 billion by 2025, led by Shahid, YouTube Premium, Netflix, and StarzPlay, Omdia reports.
he Middle East and North Africa (MENA) streaming video market is projected to reach $1.5 billion by the end of 2025, with subscription video-on-demand (SVOD) subscriptions crossing 27 million, according to new insights released by Maria Rua Aguete, Head of Media and Entertainment at Omdia, during her keynote address at the Comcast Technology Summit in Dubai, held in conjunction with CABSAT 2025.
SVOD Market Leadership and Competitive Dynamics
Omdia’s latest research highlights the continued dominance of regional and international platforms in the MENA streaming landscape. As of December 2024, the leading SVOD platforms by market share are:
- Shahid – 4.4 million subscribers
- YouTube Premium – 3.7 million* subscribers
- Netflix – 3.0 million subscribers
- StarzPlay – 2.3 million subscribers
Shahid, Netflix, and StarzPlay lead the MENA SVOD market by share, driven by strong local content strategies and platform engagement. However, when YouTube Premium is included, it surpasses Netflix in subscription volume, signaling shifting consumer preferences toward platforms offering flexible, multi-format streaming experiences.
YouTube Premium’s momentum in MENA reflects the region’s appetite for seamless, ad-free streaming across platforms. With over 80 million users in MENA and 3.7 million YouTube Premium video subscribers, the platform is now one of the most significant players in the region’s digital media ecosystem. Saudi Arabia has emerged as one of YouTube Premium’s top 10 global markets.
– Maria Rua Aguete, Head of Media and Entertainment, Omdia
StarzPlay: Monetization Through Strategic Realignment
In 2024, StarzPlay implemented a strategic shift by streamlining its service tiers – merging standalone sports with entertainment into a single ‘Max’ bundle. This restructuring resulted in a 30% increase in average revenue per user (ARPU), while maintaining subscriber retention and limiting churn.
StarzPlay’s emphasis on simplification and value-added bundling is driving measurable financial outcomes. It’s a strong example of monetization through intelligent product strategy.
– Maria Rua Aguete, Head of Media and Entertainment, Omdia
Market Outlook: An $8.4 Billion Opportunity by 2029
Omdia projects that the online video market in MENA will grow more than fivefold, reaching $8.4 billion by 2029. Key growth drivers include expanding digital infrastructure, high mobile penetration, and a young, highly engaged population.
MENA is undergoing a structural shift in digital video consumption. The next five years represent a critical opportunity for platforms, investors, and content creators to scale and innovate.
– Maria Rua Aguete, Head of Media and Entertainment, Omdia
