Jumia Reports Strong Order Growth in Q1 2025, Raises Full-Year Outlook
Jumia’s Q1 2025 saw 21% order growth, despite revenue drop and losses, prompting improved 2025 outlook and profitability plans.
Jumia Technologies AG has reported its Q1 2025 earnings, highlighting a surge in order and customer growth, despite a decline in revenue. Orders rose 21% year-over-year, with active customers up 15%. Gross merchandise value (GMV), adjusted for corporate sales, increased 10% — though total GMV fell 11% due to lower corporate sales in Egypt and currency devaluations.
Revenue declined 26% to $36.3 million, while operating losses widened to $18.7 million from $8.3 million a year earlier. The company posted a non-GAAP adjusted EBITDA loss of $15.7 million, up from $4.3 million in Q1 2024.
Despite challenges, Jumia raised its 2025 guidance, forecasting 20–25% growth in physical goods orders and a $50–55 million pre-tax loss, down nearly 50% year-over-year. The company expects to break even by Q4 2026 and achieve profitability in 2027.
CEO Francis Dufay credited the momentum to a focus on consumer business and operational efficiency, with Nigeria showing a 22% increase in orders and 20% GMV growth. Jumia’s liquidity stood at $110.7 million at quarter-end.
