Multichoice’s Irdeto, Anypoint Media Partner to Help Streamline Ad Tech

 Irdeto , a MultiChoice Group-owned cybersecurity firm and Anypoint Media , an innovator in digital advertising technology, are proud to announce the strengthening of their strategic partnership aimed at empowering over-the-top (OTT) and free ad-supported TV (FAST) service providers worldwide. 

This collaboration features a seamless pre-integration of Anypoint Media’s advanced advertising solution, FLOWER, with Irdeto Experience , an industry-leading streaming aggregation platform. With this integration, OTT and FAST providers using Irdeto Experience can swiftly enable robust monetization across their services without the typical integration complexities and delays. 

Through FLOWER’s innovative client-side playlist manipulation (CSPM) technology, providers gain immediate access to advanced monetization opportunities, including shoppable ads, cross-screen/device interactive ads and skippable ads on linear ad insertions, as well as pre/mid/post-roll video on demand (VOD) ads. Additionally, banner advertising across all user touchpoints is seamlessly supported. 

Beyond these capabilities, Anypoint Media further enhances monetization by providing a campaign manager that can handle direct sales and direct insertion orders, while also providing comprehensive programmatic integration, connecting providers directly with global supply-side platforms (SSPs) and demand-side platforms (DSPs) via its proprietary header bidding and SSP platform, which is called Reach Every Digital Screen. This ensures that service providers maximize ad revenue potential across diverse and dynamic global markets. 

The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetization for OTT and FAST service providers globally. 

– Won Baek, CEO, Anypoint Media

Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one.

– Dario Choi, Regional Vice President, APAC at Irdeto.

This strengthened partnership underscores the companies’ commitment to accelerating growth and profitability for content providers across multiple markets, enabling them to unlock the full potential of their digital offerings with innovative monetization strategies. 

For more information about this partnership and integrated solutions, visit Irdeto’s Stand 5J1-4 at Broadcast Asia in the Singapore Expo from 27-29 May, or please contact the media team.