Minister Urges Multichoice Ghana to Align DSTV Prices with Economic Gains
These coordinated actions reflect the government's broader strategy to ensure affordability, accessibility, and inclusion within Ghana’s digital economy.
The Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), has called on Multichoice Ghana to implement a 30% reduction in DSTV subscription prices, citing the strengthening of the Ghanaian cedi and mounting public dissatisfaction with current rates.
This follows a meeting with a delegation from DSTV led by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs, where the Minister emphasized the need for subscription rates to reflect recent economic improvements. Despite a 30% appreciation of the cedi over the past five months, DSTV prices have not been adjusted accordingly. While promotional packages have been introduced, the government maintains that a permanent price cut is necessary to ensure fairness to consumers.
Feedback from public consultations has also pointed to dissatisfaction with content offerings, which many consider outdated except for live sports content, particularly Premier League football. Multichoice Ghana has been given until July 21 to formally respond with a proposal, ahead of further engagement by the end of the month.
The Minister also addressed the growing concern around cross-border piracy, highlighting the negative effects of unauthorized DSTV boxes on local providers and national revenue. He further stressed the need for greater support for local content, noting that a new broadcasting bill is in development to gradually increase local production requirements across platforms.
This move aligns with ongoing efforts by the Ministry to promote digital inclusion and consumer protection. A similar intervention earlier this year led to a positive outcome when the Minister engaged the country’s major mobile network operators—AT, MTN, and Telecel—calling for improved value in their data bundles. That engagement resulted in a 10–15% increase in bundle value for consumers.
These coordinated actions reflect the government’s broader strategy to ensure affordability, accessibility, and inclusion within Ghana’s digital economy.
