M-KOPA Scales Digital Inclusion with 1 Million Smartphones Sold Across Africa

Leading emerging markets fintech M-KOPA  has surpassed 1 million sales of its branded smartphones within just 12 months of launch. M-KOPA’s smartphones represent a fundamental shift in how devices drive financial inclusion for everyday earners across Africa. Unlike traditional smartphones that simply connect users to the internet, M-KOPA’s devices are also embedded with the company’s Smart Money Platform, offering health insurance, affordable credit and device protection. With an M-KOPA smartphone, customers can transform their financial circumstances, build successful businesses, and achieve economic goals.

‍M-KOPA produces its branded devices at its assembly plant in Nairobi, which has grown to become the largest smartphone factory in Africa by volume. The company has created over 400 new jobs since establishing the assembly factory in 2023 and achieved ISO 9001 quality certification in 2024.

‍Since launching the flagship X20 last year, M-KOPA has expanded its device offering with a comprehensive range including the X2, M10 and S34 models. Additional models will be released in the second half of 2025. M-KOPA branded devices are now available exclusively via M-KOPA’s sales agents across Kenya, Uganda, Nigeria, Ghana and South Africa.

 “Selling 1 million M-KOPA smartphones within 12 months demonstrates the trust that customers have in our brand and reputation for both quality and innovation. We are not just selling affordable smartphones: we’re selling financial inclusion tools that transform lives.”

–Jesse Moore, CEO and Co-Founder, M-KOPA.

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