MultiChoice Achieves Highest Media Sentiment Score in South Africa
This positive sentiment aligns with MultiChoice's continued leadership in the African entertainment market, where local content and accessible platforms have become key differentiators.
PressPulse , an online media-sentiment tracking platform, has published rankings which show that MultiChoice received much better media coverage than its main competitors, SABC , Netflix , and eMedia . Sentiment analysis systems are powerful indicators of a company’s public reputation. PressPulse leverages custom-built artificial intelligence (AI) tools to measure sentiment with precision.
Using sophisticated natural language processing and deep learning techniques, this automated system accurately detects sentiment across media coverage. It empowers leading companies in various industries to understand not only what journalists and media outlets are saying about a particular business, but also how customers perceive the brand during a specific period.
In South Africa, high-end influential business and technology news publications play a key role in shaping sentiment scores. The reach and credibility of these sources directly impact the weight of each sentiment score.
Put simply, a company’s overall media performance determines whether its sentiment score trends positively or unfavourably, and in this landscape, MultiChoice has emerged as a clear leader, outperforming key competitors.
According to PressPulse’s sentiment analysis of South Africa’s entertainment platforms, MultiChoice achieved a standout positive sentiment score of 77.2, significantly ahead of Netflix, which recorded a negative score of -4.95.
This result reflects not only the strength of MultiChoice’s strategic communication efforts, but also the resilience of the business. Factoring in our cost-saving results, the company continues to embed a culture of excellence and innovation.
“This recognition is a powerful affirmation of our commitment to being Africa’s most loved storyteller. It celebrates the authentic African voices behind our work and reinforces our passion for delivering content that truly resonates with our audiences. As audiences continue to choose stories that reflect their identity and aspirations, we’re proud to lead the way in shaping a narrative that’s unapologetically African and globally impactful.”
–Litlhare Moteetee, Head, Corporate Affairs, MultiChoice.
This positive sentiment aligns with MultiChoice’s continued leadership in the African entertainment market, where local content and accessible platforms have become key differentiators. Over the past year, sentiment scores have steadily improved, reflecting growing consumer trust and engagement.
Looking ahead, MultiChoice remains focused on innovation, local content creation, and digital transformation to further strengthen its position as Africa’s most loved storyteller.
