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Visa and BLOM BANK Launch Lebanon’s First Digital Onboarding Experience

July 24, 2025
1 min read
Author: Kay-Lyne Wolfenden

This collaboration marks a significant milestone as it represents the first launch of Visa’s Digital Onboarding solution across the entire Central and Eastern Europe, Middle East, and Africa (CEMEA) region.

Visa , a global leader in digital payments, has announced a new strategic partnership with BLOM BANK   to introduce a groundbreaking Digital Onboarding Experience in Lebanon. This innovative service, accessible via the eBLOM app, is set to significantly enhance the banking experience for new clients by making account opening seamless and more accessible.

This collaboration marks a significant milestone as it represents the first launch of Visa’s Digital Onboarding solution across the entire Central and Eastern Europe, Middle East, and Africa (CEMEA) region. The solution is powered by Visa Consulting & Analytics (VCA), underscoring Visa’s commitment to enabling digital transformation across diverse markets through scalable, secure, and user-centric solutions.

The new digital onboarding process aims to streamline the traditionally complex and time-consuming procedure of opening a bank account. By leveraging technology, BLOM BANK will be able to offer a more efficient and user-friendly experience, catering to the evolving demands of modern banking customers in Lebanon. This initiative highlights a broader trend towards digitalization in financial services, providing increased convenience and accessibility for individuals looking to engage with banking services.

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