e& Surges Ahead with 60.7% Profit Jump and Global Expansion Milestones in H1 2025
In the UAE alone, subscriber growth reached 15.5 million, driven by demand for AI-powered services, tailored digital solutions, and next-generation connectivity.
e& has released its financial results for the first half of 2025, marking a period of exceptional growth and strategic transformation. The Group reported a consolidated net profit of AED 8.8 billion, reflecting a sharp 60.7 percent increase from the previous year. Consolidated revenue rose to AED 34.9 billion, up 23.3 percent year-on-year, underscoring the company’s operational strength across all markets and verticals.
The Group’s EBITDA reached AED 15.4 billion, an 18.8 percent improvement, with a healthy margin of 44.1 percent. Subscriber numbers continued to climb, reaching 198 million globally—a 13.1 percent year-on-year increase.
This robust performance highlights the success of e&’s transformation strategy, which blends aggressive growth with a strong innovation agenda. In the UAE alone, subscriber growth reached 15.5 million, driven by demand for AI-powered services, tailored digital solutions, and next-generation connectivity.
Chairman H.E. Jassem Mohamed Bu Ataba Alzaabi attributed the Group’s momentum to disciplined strategic execution and investments aligned with national priorities. He noted the launch of the UAE Sovereign Cloud Launchpad with AWS and the UAE Cybersecurity Council as a defining achievement in national digital sovereignty and secure AI innovation.
“In the first half of 2025, e& continued to strengthen its leadership position, driven by its strategic investments and robust business model. Our continued strong performance reflects our commitment to long-term value creation, with major milestones reflecting the Board’s strategic foresight. In H1, e& continued its growth trajectory, delivering consolidated revenue of AED 34.9 billion—a year-on-year increase of 23.3 per cent—and achieving consolidated net profits of AED 8.8 billion, up 60.7 per cent compared to the same period last year. Alongside our outstanding financial performance, we maintained our focus on bringing the latest technologies to best serve our customers. We launched the UAE Sovereign Cloud Launchpad alongside AWS and the UAE Cybersecurity Council. This landmark initiative advances national priorities around digital sovereignty, secure AI, and cloud innovation, and is set to unlock enduring value for the nation’s digital economy. Thanks to the UAE’s visionary leadership that inspires us, e& will continue enabling the knowledge economy with responsibility and ambition. We remain committed to shaping resilient, inclusive, and innovation-led societies across the markets we serve.”
– H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman, e&
Group CEO Hatem Dowidar emphasised the company’s focus on agility and diversification. He noted key milestones during the reporting period, including the divestments of Khazna and a partial stake in Airalo, as well as the acquisition of Serbia Broadband, a move that expands e&’s European footprint. Other notable developments included e&’s “Tier S” AI designation under the Dubai AI Seal and strengthened collaboration with Qualcomm to advance 5G and edge AI integration.
Dowidar concluded by reaffirming e&’s role as a global digital transformation leader, committed to enabling future technologies and delivering long-term impact across the regions it serves.
“Our progress was further recognised internationally, with e& named the world’s Fastest Growing Brand by Brand Finance. This recognition reflects our bold ambition, customer-centric innovation, and growing global presence. As we look ahead, we remain focused on enabling future technologies and delivering lasting impact across the communities we serve.”
– Hatem Dowidar, Group CEO, e&
