Ajua Acquires Custometrix to Create Africa’s Leading CX Platform
This acquisition marks a significant moment for the African CX landscape, as two leaders in the industry are combining their resources and expertise.
Ajua , a prominent customer experience (CX) platform in Africa, has acquired Custometrix | Rate My Service (RMS), a Kenyan platform specializing in customer and employee experience. This acquisition marks a significant moment for the African CX landscape, as two leaders in the industry are combining their resources and expertise.
The acquisition is seen as a story of local consolidation driving innovation within Africa’s maturing tech ecosystem. According to Ajua, this move demonstrates that African companies have the capacity to lead, innovate, and scale world-class solutions for a global market.
The integration of the two companies aims to transform how African businesses engage with their customers and employees. Ajua stated that this is the beginning of a new chapter focused on building a future where African businesses can succeed by better understanding and serving their customers.
