AI-Powered Platform Hypeo Ai Gets Investment to Expand in Africa and the Middle East
The platform connects brands with both human and AI-powered creators in under 15 minutes, offering an end-to-end campaign workflow that includes smart matching, pricing insights, and real-time performance tracking.
Renew Capital has announced an investment in Hypeo Ai , a Morocco-based startup that is streamlining influencer marketing through artificial intelligence.
Hypeo Ai helps brands and creators across Africa and the Middle East run faster, more efficient influencer campaigns by eliminating the need for manual tracking and fragmented tools. The platform connects brands with both human and AI-powered creators in under 15 minutes, offering an end-to-end campaign workflow that includes smart matching, pricing insights, and real-time performance tracking.
“Our region has no shortage of talent. What’s been missing is smart infrastructure. We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.”
– Meriam Bessa, Co-founder and CEO, Hypeo Ai
The company was founded by Bessa alongside Oussama Sekkat and Salah Eddine Mimouni.
“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region. We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”
– Nihal Grii, Manager of Investment Ecosystem Development, Renew Capital
