Kenya Modernizes E-Commerce with Focus on Digital Rights and Fair Competition

The Competition Authority of Kenya (CAK)  has submitted its official comments on the country’s proposed Draft E-Commerce Policy, a significant step toward modernizing Kenya’s digital economy. In a meeting with senior officials from the State Department for Trade on August 28, 2025, the Authority provided its expert insights to help shape a more secure and equitable online marketplace.

Spearheaded by the Director-General, Mr. Kemei David, the CAK’s engagement is a key part of its mandate to promote healthy market competition and safeguard consumer interests. The Authority emphasized the vital role of digital infrastructure and a robust online environment in driving economic growth, while also highlighting specific concerns related to consumer and competition issues that require targeted solutions.

The new policy is designed to foster a sustainable digital trade ecosystem by focusing on several critical areas, including consumer protection, the empowerment of Micro, Small, and Medium Enterprises (MSMEs), and the expansion of digital infrastructure. It also aims to bridge the digital divide, ensuring that all Kenyans can participate in and benefit from the opportunities presented by online commerce.

To establish a solid legal foundation for the country’s rapidly evolving e-commerce sector, the draft policy proposes updates to existing laws. These changes will specifically address crucial matters such as digital rights, online dispute resolution, and platform accountability, ensuring a modern regulatory framework that can keep pace with technological advancements.