Kenya Backs Digital Creators with New Tools and Training Opportunities

The Ministry of Information, Communications and The Digital Economy of Kenya  has reaffirmed its commitment to supporting digital content creators as part of its strategy to grow the country’s digital economy. Principal Secretary Eng. John Tanui highlighted that the government is prioritizing the Digital Super Highway and the Creative Economy as key enablers for transforming multiple sectors under the government agenda.

Eng. Tanui noted that the government is enhancing digital infrastructure through nationwide fibre optic rollout, establishment of digital hubs, formulation of ICT policies, and provision of public WIFI hotspots. He added that collaborations with private sector players such as Meta, Google, and other online platforms are helping content creators monetize their work.

The PS spoke during a meeting with over 35 digital creators at the Ministry headquarters, aimed at addressing challenges such as high taxation, account hacking, pseudo accounts, social media account deactivation, and demonetization. Mercy Ndegwa, Meta Public Policy Director for East and Horn of Africa, alongside Sarah Muyonga, Meta Public Policy Manager, assured creators that Meta is collaborating with the Communications Authority to resolve these issues and provide training in partnership with the Ministry.

The Ministry also highlighted initiatives such as the Open University of Kenya, the Digital Media City, and the Kenya Advanced Institute of Science and Technology (Kenya-AIST) at Konza Smart City as transformative platforms for creators.

On August 6, 2024, Meta launched two new monetization features—Instream Ads on Facebook and Facebook Ads on Reels—enabling content creators to earn revenue from original videos and community engagement, further boosting opportunities in Kenya’s growing digital economy.