Bayobab Unveils WhatsApp Marketing Messages Lite API for African Businesses
The new service is designed to optimize message delivery, improve marketing return on investment, and enable businesses to reach more customers with targeted, high-impact campaigns.
Bayobab has announced the introduction of WhatsApp for Business connectivity through WhatsApp’s Marketing Messages (MM) Lite API, marking a significant step in expanding digital engagement solutions across Africa.
The new service is designed to optimize message delivery, improve marketing return on investment, and enable businesses to reach more customers with targeted, high-impact campaigns. By providing advanced analytics, the MM Lite API empowers enterprises to make data-driven decisions that enhance customer engagement and conversion.
When combined with Meta’s Cloud API, the new solution equips businesses with a comprehensive toolkit for effective communication, efficient conversion, and sustainable growth. This integration is expected to help African enterprises leverage cutting-edge digital tools to meet evolving customer needs.
With this milestone, Bayobab strengthens its position as Africa’s leading WhatsApp Business Messaging provider, underscoring its commitment to digital inclusion and innovation. The company emphasized that the new offering will support enterprises of all sizes in connecting more meaningfully with customers and driving business growth across the continent.
