Sanlam Partners with TymeBank to Build South Africa’s First Co-Branded Fintech Super App
The collaboration will see the creation of a co-branded super app that consolidates a variety of financial services — from digital banking and payments to airtime, data purchases, bill payments, and credit — into a single, seamless digital platform.
In a significant development for South Africa’s fast-evolving fintech landscape, Sanlam has entered into a strategic partnership with TymeBank, which plans to rebrand locally as GoTyme. The collaboration will see the creation of a co-branded super app that consolidates a variety of financial services — from digital banking and payments to airtime, data purchases, bill payments, and credit — into a single, seamless digital platform.
This alliance goes beyond a conventional technology partnership. By merging TymeBank’s strength in digital innovation with Sanlam’s extensive financial experience, the two organizations aim to make financial services more intuitive, integrated, and accessible to South Africa’s expanding population of tech-driven consumers. The new platform is designed to simplify money management and embed digital finance into daily life.
Endeavor South Africa noted that the partnership exemplifies how collaboration between fintech disruptors and established financial institutions can unlock new value, stimulate innovation, and accelerate industry growth. It also demonstrates the increasing importance of ecosystem thinking — where cooperation, rather than competition, fuels success in the financial technology space.
For the wider market, the Sanlam–TymeBank venture signals a pivotal moment in the continent’s digital finance journey. As more firms seek to blend technology with traditional financial services, such partnerships are expected to shape the next era of financial inclusion, innovation, and digital transformation across Africa.
