e& UAE Partners with Google Cloud to Redefine API Management and Digital Innovation

e& UAE,  the flagship telecom arm of global technology group e&, announced the successful and seamless migration to the Google Apigee  API Management Platform, marking a significant milestone in its journey as a digital-first operator. This strategic move positions e& UAE as the first telecommunications provider in the UAE to adopt Google Apigee Hybrid technology, fundamentally reshaping how the company innovates and monetises its vast digital assets and services.

The comprehensive migration to Apigee Hybrid was a critical and large-scale strategic initiative, executed with zero downtime or disruption to customers and partners. This ensured a smooth transition while enhancing e& UAE’s capability to deliver robust, scalable, and secure APIs.

“Speed and agility are non-negotiable as we continue to scale our digital services across the UAE. The successful adoption of Apigee Hybrid is a powerful step in our journey of building the future of connectivity. It provides the secure foundation and flexibility we need to accelerate our digital transformation and deliver a new generation of secure, real-time experiences to our customers in the region’s evolving API economy.”

– Marwan Bin Shakar, Acting Chief Technology and Information Officer, e& UAE

Google Apigee Hybrid is one of the pivotal enablers for e&’s digital transformation, drastically accelerating time-to-market for new offerings and fundamentally reshaping how the company innovates and monetises its digital assets and services. This advanced platform empowers e& UAE to build and manage APIs across a hybrid model that seamlessly integrates their on-premise and cloud infrastructure, offering unparalleled flexibility and control while meeting stringent security and compliance requirements.

“e&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector. Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities and deliver exceptional value to their customers and partners. This migration showcases how strong platform capabilities drive future-proof API strategies, setting a new standard for telecommunications providers in the region and paving the way for greater collaboration and growth within the open API economy.”

– Ziad Jammal, General Manager, Google Cloud in the UAE, Levant, and North Africa

e& UAE is now one of the leaders in API monetisation, having embraced global CAMARA standards with three certified APIs already live on the Apigee platform. This reinforces e&’s role in the telecom ecosystem as a digital-first operator committed to delivering cutting-edge solutions to its partners and customers.