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e& UAE and Samsung Gulf Partner to Drive AI Innovation and Emerging Technologies

October 28, 2025
1 min read

The partnership will enable joint research and development initiatives, the expansion of AI-driven projects, and the exploration of opportunities in emerging technologies aimed at enhancing customer experiences.

e& UAE  has signed a memorandum of understanding (MoU) with Samsung Gulf  at the company’s headquarters in Suwon, Korea, marking a new phase of collaboration focused on innovation and technological advancement.

The partnership will enable joint research and development initiatives, the expansion of AI-driven projects, and the exploration of opportunities in emerging technologies aimed at enhancing customer experiences.

As part of the collaboration, e& UAE plans to introduce exclusive Samsung device launches in the UAE, further strengthening its commitment to delivering advanced products and services.

This alliance underscores both companies shared ambition to accelerate connected living, drive innovation, and create sustainable value for customers and communities across the region.

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