Basata Microfinance Welcomes Edge Holding as Strategic Partner to Enhance Reach and Innovation

Basata Financial Holding  and Edge Holding for Investments  have announced a new strategic partnership in Basata Microfinance, one of Egypt’s leading players in the microfinance sector. Under the terms of the agreement, Edge Holding will acquire, through a capital increase, a 30% equity stake in Basata Microfinance and assume management responsibilities to support the company’s expansion and operational scaling.

This partnership marks a significant milestone in both companies shared commitment to promoting financial inclusion and delivering innovative financial solutions to underserved individuals and small and medium-sized enterprises (SMEs) across Egypt. Together, Basata Financial Holding and Edge Holding will collaborate to:

Expanding Basata Microfinance’s reach across Egypt

• Enhance operations and governance
• Expand product offerings and integrate digital financial services
• Creating synergies with sister companies like Basata Pay, streamlining payments and customer experience, enabling and unlocking new cross-platform financial solutions
• Serve communities more effectively with tailored financial tools

“This partnership with Edge Holding reflects our shared commitment to expanding financial access and empowering Egypt’s micro-entrepreneurs. By combining Basata’s deep market experience with Edge’s strategic capabilities, we are well-positioned to accelerate inclusive growth, foster innovation, and contribute meaningfully to Egypt’s economic development.”

– Aladdin Saba, Chairman, Basata Financial Holding

“We look forward to working closely with Basata to scale its reach and impact. This investment is a natural extension of our mission to build a robust and inclusive financial ecosystem.”

– Amir Kirrolos, CEO, Edge Holding for Investments